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The GE McKinsey Matrix compares product groups with respect to market cells that are created in the BCG Matrix, the GE McKinsey Matrix creates nine cells. She is also a Content writer, Business Coach and Company Trainer and lives inIn consulting engagements with General Electric in the 1970’s, McKinsey & Company developed a nine-cell portfolio matrix as a tool for screening GE’s large
The GE matrix was developed by Mckinsey and Company consultancy group in the 1970s. The nine cell grid measures business unit strength against industry
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Nine Cell Planning Grid General Electric adapted the BCG growth/share matrix for its own uses. This adaptation, used in strategic business planning, is called