This module explores the notion of network and communication strategy as it applies to social enterprises. Whether for-profit or non-profit, an enterprise relies on its network(s) for maximizing its impact and increasing its dividends. Section 1 works as an introduction to the key terms of the module, such as networks, synergies and communication policies.
Section 2 discusses the importance of networks and synergies for social enterprises at all levels and especially in the social context. There is also an analysis on how to effectively create networks and foster synergies and an extended analysis of the three forms of networking. Moreover, there are useful tips on how to build and sustain a good network. Finally, different communicated strategies are presented, in order to identify the target group, needs and the target market.
Section 3 summarizes the conclusions of the module and resumes the main points.
- To define synergy, network and phases of networking
- To identify Communication Strategy
- To learn how to build a strong network
Key words: Synergy, Network, Communication Strategy, Social Action, Types of Audience
Network: A group or system of interconnected people or things (Oxford dictionary)
Synergy: the combined power of a group of things when they are working together that is greater than the total power achieved by each working separately (Cambridge dictionary)
Social action: individual or group behaviour that involves interaction with other individuals or groups, especially organized action toward social reform. (dictionary.com)
Communication strategy: is the scheme of planning how to share information. Communication strategy is referred to the choice of the most useful objectives of communication, and recognition of a particular brand and its strategy in terms of attitude and is classified as visual, verbal and nonverbal. (business study notes)
- Lectures 9
- Quizzes 2
- Duration 35 hours
- Students 44
- Certificate Yes
- Assessments Yes
Introduction to Networks, Synergies and Communication Policies for Social Enterprises 2
Networks, Synergies and Communication Policies for Social Enterprises 5
In this section, we will talk about synergies and networks. More specifically, we will identify the key terms and then we will see the different forms of networking; practical ways to build your network; and then we will develop specific communication strategies. Finally, we will present the conclusions of the main themes of this module.